Implications Of Digital Panopticism And Profiling Essay

Implications Of Digital Panopticism And Profiling - Essay Example As argued by Jason and Detlev (2010) the development of a system of consumer segment that was referred to as A Classification of Residential Neighbourhoods ACORN that was focused at proper storage of consumer information was essential. One of the notable icons who significantly contributed in market segmentation through information technology is Jonathan Robbin. Based on his contributions and development of software in the marketing field, social clusters emerged. Another implication of digital Panopticism was improved market intelligence. Through storing of information that related to various market segments, marketers are now able to clearly understand socio-economic factors, consumer’s preferences and tastes that are fundamental in the production and delivery of products. Firms are in a position to emulate effective marketing mix that matches the needs of their customers. Emergence of socio-demographic surveillance and real development in consumer surveillance is another ma jor result of the digitalization. This was based on the extensive marketing studies that include algorithmic analysis and data mining. As a result of the extensive use of information technologies, companies can now identify behavioural relationship and consumption patterns that could not be recognized before the use of modern technologies. For example, through the use of internet, consumers can now give feedback that is used by companies such as Coca-Cola to produce brands that are needed by their consumers.

Unit 3 Critical Thinking Assignment Example | Topics and Well Written Essays - 750 words

Unit 3 Critical Thinking - Assignment Example To get rid of the continuous complaints and the lack of respectful communication among the staff members, I would come up with a complaint and suggestion box. In this particular box, every nurse who had a complaint could raise it through the box as well as providing the best solution that he/she thinks can solve the matter in question. I would undertake this by making a committee, I being the head of this and deputized by the assistant administrator. Every member of the committee will have his/her well-defined role, and having a mutual agreement of working towards achieving the common goal. The characteristic, in this case, is coming up with the best solutions for the current mess that have overwhelmed the nursing staff in this particular organization. For all the problems raised by the members, the committee would come with the best solution for each and after that arranging for a meeting to be attended by the whole staff. In this meeting, I would outline all the complaints raised and give the solution for each by inviting all the employees to participate in this opening forum. Finally, I would implement the strategies and have a peaceful and committed staff. Personally, this would be a suitable approach for me, in the process of providing optimal quality care for the neonate. â€Å"The application of team building is one of the leadership skills that have emerged to deliver the best outcomes within different organizations† (Holland & Roberts, 2013, p. 73). In this particular scenario, the through teamwork, the two groups realized that indeed they were working towards the achievement of the same goal. â€Å"This is the first and most important step in the process of defining a relationship between the teamwork members† (Lawson & Hennefer, 2010, p. 123). This approach provided a better communication strategy as well as methodology since, in the process of achieving the common goal; providing the most

How successful was the strategic bombing of Germany in the Second Essay

How successful was the strategic bombing of Germany in the Second World War On what criteria do you base your assessment - Essay Example The Germans sought to forego the horrors that dominated trench warfare by technically re-engineering the way in which soldiers met with enemy combatants on the battlefield. However, the Germans were not unique in such an alternate approach as the Allies sought to find a way to avoid a protracted ground battle that would likely see both sides grind to a halt and re-invoke the painful lessons and memories of trench warfare during the Second World War. As a means to avert this, the Allies opted for a litany of approaches; however, for the purposes of this brief research, the one that will be focused upon with the most depth will be that of the CBO (Combined Bomber Offensive) which aimed to bring about the combined destruction of German industry, economics, and moral by providing a steady stream of aerial bombardment to Germany throughout much of the latter part of World War II. Though this aerial bombardment has come to be collectively recognized as a key determinant with respect to the Allied victory, this analysis will attempt to define the campaign, categorize its intended and realized goals, and attempt to draw a level of meaning upon overall effectiveness based upon these prior definitions. Thought it would be foolish to claim that the importance of aerial bombardment was determined as a useful means by the Allies completely of their own volition and in a type of vacuum as it were, it would also foolish to fail to consider the means by which the German aerial bombardment of Britain had a profound effect in guiding and directing the way the Allies thought concerning such a tactic (Childers 2005, p. 79). As night after night for nearly an entire year, the cities and infrastructure of Britain was tormented by nearly incessant German aerial bombardment during the Battle of Britain, it is without question that the formulation of what would become CBO took careful note of the means by which such a form of warfare affected the populace, the moral, and was a useful, albeit costly mechanism, whereby the Allies could seek to leverage an advantage over Germany while at the same time seeking to undermine the nation economically, morally, and industrially (Parramore 2012, p. 75). Similarly, before delving into the overall effectiveness of such a strategy in bringing about the end to the war, one must also consider the fact that after the Battle of Britain was all but decided, the strength and potency of the German Luftwaffe had been so seriously degraded that it no longer had the capability to successfully counter the streams of lumbering bombers that pummeled its cities with tonne after tonne of payload. Likewise, the fact that the Luftwaffe was not only degraded from losses from the Battle of Britain but also from the fact that Operation Barbarossa had already begun in the East ensured that a supreme lack of equipment and support for air defense of the homeland was something that was all but assured (Gentile 1997, p. 53). Approaching the issue fro m this light, it is easy to understand why the Allies used this opportunity to leverage the seemingly inexhaustible production strength that the United States was able to supply Great Britain as fighter blames and bombers were replaced on the front lines at a rate greater than the Luftwaffe and supporting aerial defense ground forces could bring them

Chipotle Essay Example | Topics and Well Written Essays - 250 words - 3

Chipotle - Essay Example In addition, Moes South West Grill provides their customers with options to add different types of cheeses or olives to their menu.1 In addition, Moes Southwest Grill usually offers its clients the option of salsa and free chips whereas at Chipotle, customers are not provided which such options. Moes Southwest Grill usually asks its customers after making their orders if they want salsa and chips too to be added. Another advantage of Moes Southwest Grill is that they have more items offered in their menu when compared to Chipotle. One can get nachos at Moes Southwest Grill and not in Chipotle menu. Another thing Moes Southwest Grill offers its customers is the option of free chips and salsa for every customer. Here Chipotle does not do that, they make you pay for chips and salsa. After you create your menus item, they ask you if you wants chips and salsa with your order. Also Moes Southwest Grill has more items to select from like nachos. Currently you cannot get nachos from Chipotle because it is not on their menu. In conclusion, Chipotle usually places emphasis on providing food with integrity. For them to maintain their mission, means they have to secure their suppliers. This will have to be done by increasing their demands for organic ingredients. In addition, they have an option of working directly with the

Marketing Research Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing Research - Essay Example Consumer psychology being used as a factor to charge a high price is a strategy known as premium pricing. It might be assumed that this kind of strategy would be used to skim the market and take as much profits as possible and finally will have to be abandoned. This hypothesis is, however, incorrect to assume. As Smith (1997) alludes, premium pricing strategy might not simply aim to skim the market rather to maintain a high priced brand value without straining the consumer to an extent leveled with the skimming strategy. If the company prices its wines at a price much higher than the actual cost, but keeps it within affordable limits of the targeted market segment, the product is likely to establish a significant brand value. Brand value, however, is dependant on the kind of advertisement that has been done and the branding cost to establish the product while pricing itself is an independent variable as the actual costs of the product are not a deciding factor. Brand value in the example research were measured by mere exhibition of cost to the sampling participants. The assumption of a better reputation and taste based on the cost confirms the premium pricing method for the product to be an effective technique that utilized the expectation of the participants from a high priced wine to be better in taste as per Emmerich’s (2005) research. Other variables, as Emmerich (2005) states, that could affect the results of such a strategy include competitive forces; competitors will have the advantage to sell their products at lower prices and continuously challenge the price of the product. Researches could have measured comparison with competitive brands as an additional variable. An experiment to test this will require each participant to test and sample the wine qualitatively only knowing the tagged prices and not the actual prices. The given example employed a simple random sample of 20 participants, in a

Abortion - Today's Contemporary Moral Issue Essay

Abortion - Today's Contemporary Moral Issue - Essay Example To date no convincing results could be procured rather it emerged as the most contentious of all the existing contemporary societal concerns of the present century (Ethics of Abortion: Is it Moral or Immoral to Have an Abortion). Abortion poses a ethical, societal, and therapeutic predicament that blend up poignant answers among disputants of the topic. Abortion is such an issue that carries two viewpoints encompassing choice and life. Life is present in the fetus right from the moment of conception, a fetus, or human embryo, is considered to be a living individual. Due to the act of abortion, the individual is divested from the survival and therefore for some abortion is considered to be equivalent to murder. The view is supported by the Catholic Church, as it is the moral responsibility to prevent every individual (Ethics of Abortion: Is it Moral or Immoral to Have an Abortion). On the contrary, decision to give birth to the young one is the right of the mother and there should not be any interventions. Thus it is a matter of fetal life but at the same time the issue is concerned with the upbringing of the child and also the consent of the mother who has to give birth to the baby (individual). The present article considers the philosophical facet of abortion, as it encompasses the ethical assessment of the proceedings. History reveals that abortion has always been a contemporary issue, the issue was prevalent even before the birth of Christ. Some traditional methods were prevalent to kill the unwanted fetus, although it was a legal as well as political concern. It was Plato (428- 347 BC) and Aristotle (384-322 BC) who maintained the outlook of abortion (Roos). Aristotle developed the thought of "delayed ensoulment" which had far reaching implications amongst intellectuals. He very well discriminated plants animals and humans and framed the view that the soul enters the human body once the body is fully formed. and also postulated the ensoulment as- for males it is forty days and for females it is eighty days. Roman law did not provide any legal standing to the infant till the family head accepts it (Roos). Later with the advent of Christianity life in womb was also considered to be sacred and therefore contradictions started which is prevailing even in the present situation (Roos). Abortion: a Cru cial Ethical Issue Abortion has been debated over the years on the political grounds to make a law and should be regarded as a murder of an individual or it should be left as a permissible issue leaving on the choice of the women. On the other hand it is believed by some that law must not legislate transience. It is also believed that all the laws must be made for good. A breakdown or stoppage to explicitly converse those morals and ethics could incomprehensible vital planning (Fetus, Humanity, Personhood: When Does a Fetus Become a Human Person with Rights). Could fetus be considered as an individual with rights? Debates related to abortion encompass the lawful eminence related to the fetus. Considering fetus as an individual, abortion is equivalent to the murder and therefore abortion is an illegitimate act. On the other hand, it is necessary to understand that it is the part of women's body and any state cannot compel a woman to continue with the pregnancy if the woman is not wil ling to maintain it to the complete term. Thus it should be an ethical choice and should not be a considered as a murder (Fetus, Humanity, Personhood: When Does a Fetus Become a Human Person with Rights). Female does possess Moral Responsibility towards the developing Fetus! In certain cases the contraception fails or the use of contraceptive means may turn out to be improper of

Describe in detail how you would go about isolating and studying the Essay

Describe in detail how you would go about isolating and studying the expression of the gene which appears to render the Southern Region population subgroup in saudi Arabia resistant to Type 2 diabetes - Essay Example Among these are the genes encoding leptin, tumor necrosis factor-alpha and adiptonectin. These genes may be involved in the development of insulin resistance. Therefore, to address the potential genetic association between resistance to type 2 diabetes, it is important to assess whether individuals whose phenotype shows resistance to the disorder are genetically screened to see if differences exist between the structure and/or activity of adipocytokine genes in groups women with similar risk factors (viz. obesity) and markedly different incidence rates for diabetes. A subpopulation of Saudi Arabian women has been identified that is resistant to the development of type 2 diabetes, despite incidence rates of obesity at the same level as the entire population of women in Saudi Arabia. The purpose of this research was to identify whether or not there was a genetic basis to this phenotypic observation. The present study involves a genetic assessment of the gene called resistin, previously identified in mice on chromosome 8 (Steppan et al, 2001). To study this gene in humans it was necessary to clone the gene. This process is initiated by a technique called fluorescent in situ hybridization (FISH). The mouse gene is used as a probe to identify the chromosomal location of its human gene counterpart. Since gene sequences are frequently homologous among different species, the related genes or orthologues can be used to identify similar genes in different species (Gregory & Hebert, 1999). The mouse gene is attached to a fluorescent probe and mixed with human chromosomal DNA that has been denatured (connverted to single stranded form). The fluorescent band identifies the chromosomal location of the gene in humans. The chromosome segment can then be cut with restriction enzymes and linked to an expression vector to generate a recombinant